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Hi, I'm Stefania —

Let's bring calm and clarity to how your business runs.

Why my clients usually engage?

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  • “Pricing and commercial decisions feel too reactive.”

  • “We do not track the right numbers consistently.”

  • “We own a villa and want to learn how to manage the business ourselves.” 

  • “We are busy, but not in enough control.”

  • "The business depends too much on me."

  • "We need hospitality business consulting."

Stefania Dermitzaki, founder of SD Strategy Lab

WHAT I DO

I explore your business — then show you a clearer way to run it.

I'm genuinely curious about how businesses work: where they quietly leak money and what makes the owner's life harder than it needs to be. I dig in, then turn what I find into practical changes you can watch working — no jargon, no overwhelm.

Hospitality business consulting services: Pricing, Dashboards, Delegation, and Automation.

A clear path — moving at your pace.

HOW WE WORK TOGETHER

Most owners start with a focused diagnostic, then we go as far as you're ready to. Every step turns insight into systems you actually own — never a report that sits on a shelf.

Business Performance Diagnostic

A focused assessment of your current operational and commercial systems to identify structural inefficiencies.

From €650

— fully credited towards your Sprint.

Implementation Sprint

A 4–8 week engagement covering system design, SOPs, and implementation support for a full handover.

Scoped to your goal

Performance Advisory

Ongoing monthly relationship providing stability and commercial oversight for SMEs and boutique operators.

Monthly support

Specialised for Operators

WHO I WORK WITH

Boutique Hospitality

I support boutique hotels, apartment hotels and hospitality operators to improve pricing, revenue visibility, channel performance, direct-booking economics and commercial decision-making.

Villa Owners

For owner-led properties, I provide the operational structure and financial control needed to manage complex assets with clarity and commercial discipline.

Owner-led SMEs

Commercial strategy and operational diagnostics for owner-led businesses that require a senior operator-led approach to profitability and sustainable growth.

SELECTED ENGAGEMENTS

Operational Results

Selected engagements from boutique hospitality and SME engagements. We focus on the structural systems that drive sustainable profitability.

Centralised supplier & item data, structured receiving process, breakfast cost visibility, reduced manual entry.

Defined roles and escalation rules, six operational logs, a daily/weekly rhythm, weekly financial scorecard.

Custom first, retail second commercial hierarchy, three-tier offer architecture, full project pricing controls.

Four-season rate architecture, channel-specific net revenue comparisons, weekly commercial scorecard.

Common Questions

How do we usually start?

We begin with a focused diagnostic to understand your business's current rhythm and identify areas of leakage. This is the foundation for our clear, step-by-step path to systems ownership.

A focused diagnostic starts from €650. This investment is designed to provide the clarity needed to make confident, long-term decisions for your business.

What does it cost?

I accept all major credit cards and bank transfers, Stripe links and PayPal. For those who prefer cash, we can also arrange a direct payment method that works for you and your business.

Which payment methods can I use?
How long does the process take?

The diagnostic typically takes 1-2 weeks, followed by a hands-on implementation sprint. We work at your pace, ensuring every step turns insight into practical systems you actually own.

Not at all. I work with hospitality operators, owner-led SMEs, and family businesses across Greece. The goal is clarity and calm execution, regardless of your business size.

Do I need to be a big business?
Let's bring calm and clarity to how your business runs.

Your business doesn't improve because you push harder. You're already working hard enough.

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-Stefania

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