Wood Works (Mochlos) — Premium Pricing System

Case study title: Premium Pricing: from “quotes” to a pricing system that protects margin
Goal: Install a premium quoting structure: packages, options, minimums, and scope boundaries.

Starting point

• Custom work priced inconsistently

• Discounts happen emotionally

• No defined “minimum job size” or change-order rules

Systems installed

• Offer Architecture (Good/Better/Best)

• Quote Builder (time + materials + complexity multipliers)

• Scope boundaries + change orders

• Premium positioning (why you’re expensive)

Deliverables

• Pricing ladder + minimums (by project type)

• Quoting template (with options + add-ons)

• Discount guardrails policy

• Sales script for premium objections

Results (Tracking in Progress)

This project focused on installing a pricing system that protects margin. Baselines have been captured and KPI impact will be reviewed after 60–90 days of quoting + delivery.

KPIs we’re tracking

• Average project margin: baseline set → tracking uplift

• Quote acceptance rate: tracking change vs baseline

• Scope creep incidents: change-order policy live → tracking incidents

• Average ticket: minimums implemented → tracking average quote value

Note: Results will be updated quarterly.