Fofi’s Nail Salon (Agios Nikolaos) — Startup Blueprint

Case study: Startup Blueprint: Pricing + capacity math
Goal: Build a profitable service menu, staffing plan, and weekly operating rhythm.

Starting point

• Prices not tied to time/cost/capacity

• No owner-income model

• No utilization targets

Systems installed

• Service Menu Economics (time-based pricing + cost %)

• Capacity plan (chairs/techs/hours → revenue ceiling)

• Profit plan to reach owner's take-home €/month

Deliverables

• Pricing model per service (time, materials, wage load, margin)

• Monthly target model: bookings/day needed by service mix

• SOP lite: booking rules, cancellations, upsells

• Launch dashboard (daily bookings, utilization, revenue)

Designed Targets (Tracking in Progress)
This blueprint defines the pricing + capacity math and sets operating targets. Performance is tracked after launch over the first 30–60 days of real bookings.

Targets we set

• Break-even volume: __ bookings/week (based on fixed costs + wage load)

• Utilization target: __% (by chair/tech/hour capacity)

• Average ticket target: €__ (via service mix + upsell rules)

• Owner take-home plan: €__/month (forecast under conservative / base / stretch scenarios)

Results will be updated once actual booking volume and utilization stabilize.